Consumers and markets are changing at an increasing rate making most consumer segments quickly out of date and activation plans stale over time.
In our roundtable, we'll discuss common pitfalls with typical brand activations, what dilutes their potential, and how to create more actionable segments geared for future focused, continuous action.
Introducing Consumer Insights Hub with Smart Targets. For brands to continually win in an always changing environment, it's important to move from "static knowledge" to "connected dynamic learning."
Consumer Insights Hub with Smart Targets enables this in the following ways:
- Dynamic consumer touchpoints at key moments build a current and longitudinal view on your most valuable consumers. We deploy mixed methodologies that are purpose built for growth objectives. Examples include connected qual + quant, and analytical approaches like choice models, segmentations, etc.
- Profile enrichment to gain a 360* view on each target's behaviors and attitudes to connect needs, motivations, emotions, consumption, and intentions. Our highly predictive population dataset consists of pre-built and custom segments that are designed for precise media planning and activation. Our accuracy comes from anchoring stated data to passively observed behavioral data to know true actions and intentions with an eye on conversion.
- Contextual knowledge on culture, trends, and markets. Our youth and culture practice has been following young generations for more than 25 years and our client advisors design research and deliver recommendations with your growth goals at the center of an engagement.
Connecting this all together, we can build Smart Targets you can bring to your activation partners like your media agency, DSP, and CDP to increase lift and reduce waste when compared to the status quo.
18-04-2024 13:00 - 13:40
Hosted by: Jeron HernandezMessages will be visible for table members and will NOT be shared on Facebook.