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Since the early 90s Authenticity has been a buzzword in marketing circles. In the social media and influencer age how can we reckon notions of true authenticity with the fatigue consumers feel toward constantly being bombarded with ads? In this session I want to talk about paradigm shifts around brand involvement in spaces often associated with peoples' private lives and hobbies and how an anthropological lens can help guide brands toward better understandings of when it is ok to step back.
17-04-2024 13:00 - 13:40
Hosted by: Logan McLaughlinMessages will be visible for table members and will NOT be shared on Facebook.